Consumer Trends in the Personal Hygiene Market in Italy

Canadean Ltd
March 16, 2012
81 Pages - SKU: CANL3809903
Countries covered: Italy

Synopsis

This report provides the results for the Personal Hygiene market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?

Marketers in the Personal Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Personal Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. While important, Bath & Shower Products and Soap are considered essential items and therefore consumption patterns have not been affected much. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Antiperspirants & Deodorants, Bath & Shower Products and Soap.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Older Consumers dominate the Personal hygiene market
Older Consumers account for 35% of the Italian Personal Hygiene by value, a market share over twice as large as the next most valuable age group, Mid-Lifers. This is a result of the large number of Older Consumers and their relatively high disposable income.

Women spend more than men
Women spend more than men in the Personal Hygiene market in Italy, with a 57% share of the market by value despite accounting for only 52% of the population.

Low private label market share
Branded products account for 97% of the Bath & Shower Products and Antiperspirants & Deodorants markets by volume and 94% of the Soaps market. This is low compared to other CPG products in Italy and as such retailers are expected to increase investment in their Personal Hygiene private label programs.



More Depilatories reports by Canadean Ltd

The Future of the Male Toiletries Market in the United States to 2018 by Canadean Ltd
The Future of the Male Toiletries Market in the United States to 2018Product SynopsisThe Future of the Male Toiletries Market in the United States to ...
The Future of the Male Toiletries Market in the United Kingdom to 2018 by Canadean Ltd
The Future of the Male Toiletries Market in the United Kingdom to 2018Product SynopsisThe Future of the Male Toiletries Market in the United Kingdom to ...
The Future of the Male Toiletries Market in Indonesia to 2018 by Canadean Ltd
The Future of the Male Toiletries Market in Indonesia to 2018Product SynopsisThe Future of the Male Toiletries Market in Indonesia to 2018 is the result ...
Global Personal Hygiene Market: Merger and Acquisitions March 2014 by Canadean Ltd
Global Personal Hygiene Market: Merger and Acquisitions March 2014SynopsisThe report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered into ...
See all reports like this >>

More Italy Depilatories reports

Depilatory Products – Market Sizes in Italy (2014) by Mintel - Snapshots
Depilatory Products in Italy by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2014. This market covers ...
Consumer Goods & Retailing: Depilatories in Italy by Euromonitor International
Consumer Goods & Retailing: Depilatories in ItalyValue sales of depilatories decreased by 6% in current terms in 2013, falling to €74 million. The poor performance ...
Depilatories Market in Italy: Market Profile to 2017 by Canadean Ltd
Depilatories Market in Italy: Market Profile to 2017SynopsisThis report presents data on the Depilatories consumption trends in Italy. It analyzes Depilatories consumption volumes and values ...
Shaving Products – Italy – a snapshot (2013) by Mintel - Snapshots
Shaving Products in Italy by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2013. This market covers ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 7,495  
    Global Site License  USD 22,485  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!