Consumer Trends in the Meat Market in Russia (Table of Contents)

Consumer Trends in the Meat Market in Russia


April 2, 2012
108 Pages - SKU: CANL3824842
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1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Meat Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Meat
2.2.2 Cooked Meats - Counter
2.2.3 Cooked Meats - Packaged
2.2.4 Fresh Meat (counter)
2.2.5 Frozen Meat
2.2.6 Raw Packaged Meat - processed
2.2.7 Raw Packaged Meat - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Meat
2.3.2 Cooked Meats - Counter
2.3.3 Cooked Meats - Packaged
2.3.4 Fresh Meat (counter)
2.3.5 Frozen Meat
2.3.6 Raw Packaged Meat - processed
2.3.7 Raw Packaged Meat - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Meat
3.1.2 Cooked Meats - Counter
3.1.3 Cooked Meats - Packaged
3.1.4 Fresh Meat (counter)
3.1.5 Frozen Meat
3.1.6 Raw Packaged Meat - processed
3.1.7 Raw Packaged Meat - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats - Counter
3.2.3 Cooked Meats - Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.2.6 Raw Packaged Meat - processed
3.2.7 Raw Packaged Meat - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Meat Brand Choice and Private Label Shares
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
4.2.6 Raw Packaged Meat - processed
4.2.7 Raw Packaged Meat - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Meat
5.1.2 Ambient Meat
5.1.3 Cooked Meats - Counter
5.1.4 Cooked Meats - Packaged
5.1.5 Fresh Meat (counter)
5.1.6 Frozen Meat
5.1.7 Raw Packaged Meat - processed
5.1.8 Raw Packaged Meat - whole cuts
6 Consumption Impact: Market Valuation
6.1 Meat Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Meat Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Meat Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Meat
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Ambient Meat
7.2.2 Retail Share by Volume of Organized Retail - Cooked Meats - Counter
7.2.3 Retail Share by Volume of Organized Retail - Cooked Meats - Packaged
7.2.4 Retail Share by Volume of Organized Retail - Fresh Meat (counter)
7.2.5 Retail Share by Volume of Organized Retail - Frozen Meat
7.2.6 Retail Share by Volume of Organized Retail - Raw Packaged Meat - processed
7.2.7 Retail Share by Volume of Organized Retail - Raw Packaged Meat - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Dixi Switching Analysis
7.3.4 Lenta Switching Analysis
7.3.5 Magnit Switching Analysis
7.3.6 Metro Group Switching Analysis
7.3.7 O'Key Switching Analysis
7.3.8 Paterson Switching Analysis
7.3.9 Sedmoi Kontinent Switching Analysis
7.3.10 X5 Retail Group Switching Analysis
7.3.11 Other Switching Analysis
7.4 Profiles of End-Consumers of Meat, by Retailer Used
7.4.1 Auchan
7.4.2 Dixi
7.4.3 Lenta
7.4.4 Magnit
7.4.5 Metro Group
7.4.6 O'Key
7.4.7 Paterson
7.4.8 Sedmoi Kontinent
7.4.9 X5 Retail Group
7.4.10 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Meat Market
Table 2: Foreign Exchange Rate – Ruble Vs. US$, 2011
Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
Table 4: Russian Federation Meat Value Share (%), by Age Groups, 2011
Table 5: Russian Federation Meat Value Share (%), by Gender, 2011
Table 6: Russian Federation Meat Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Russian Federation Meat Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Russian Federation Meat Value Share (%) by Wealth Groups, 2011
Table 9: Russian Federation Meat Value Share (%) by Busy Lives Groups, 2011
Table 10: Russian Federation Ambient Meat Consumer Group Share (% market value), 2011
Table 11: Russian Federation Cooked Meats - Counter Consumer Group Share (% market value), 2011
Table 12: Russian Federation Cooked Meats - Packaged Consumer Group Share (% market value), 2011
Table 13: Russian Federation Fresh Meat (counter) Consumer Group Share (% market value), 2011
Table 14: Russian Federation Frozen Meat Consumer Group Share (% market value), 2011
Table 15: Russian Federation Raw Packaged Meat - processed Consumer Group Share (% market value), 2011
Table 16: Russian Federation Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2011
Table 17: Russian Federation Total Ambient Meat Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Russian Federation Total Cooked Meats - Counter Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Russian Federation Total Cooked Meats - Packaged Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Russian Federation Total Fresh Meat (counter) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Russian Federation Total Frozen Meat Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Russian Federation Total Raw Packaged Meat - processed Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Russian Federation Total Raw Packaged Meat - whole cuts Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Russian Federation Ambient Meat Consumer Profiles (% consumers by sub-group), 2011
Table 39: Russian Federation Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2011
Table 40: Russian Federation Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2011
Table 41: Russian Federation Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 42: Russian Federation Frozen Meat Consumer Profiles (% consumers by sub-group), 2011
Table 43: Russian Federation Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2011
Table 44: Russian Federation Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 45: Russian Federation Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: Russian Federation Ambient Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Russian Federation Cooked Meats - Counter Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: Russian Federation Cooked Meats - Packaged Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: Russian Federation Fresh Meat (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: Russian Federation Frozen Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: Russian Federation Raw Packaged Meat - processed Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Russian Federation Raw Packaged Meat - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Russian Federation, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Russian Federation, Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Russian Federation, Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Russian Federation, Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Russian Federation, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Russian Federation, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Russian Federation, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Russian Federation, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Russian Federation Meat Market Value (Russian Ruble million), by Category, 2011
Table 62: Russian Federation Meat Market Value (US$ million), by Category, 2011
Table 63: Russian Federation Meat Market Volume (Kg m), by Category, 2011
Table 64: Russian Federation Meat Market Share (US$ million), by Category, 2011
Table 65: Russian Federation Meat Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 66: Russian Federation Meat Expenditure Per Capita (US$), by Category, 2011
Table 67: Russian Federation Meat Expenditure Per Household (Russian Ruble), by Category
Table 68: Russian Federation Meat Expenditure Per Household (US$), by Category
Table 69: Russian Federation Meat Market Volume Share (Kg m), by Category, 2011
Table 70: Russian Federation Meat Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: Russian Federation Meat Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: Russian Federation Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 73: Russian Federation Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 74: Russian Federation Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 75: Russian Federation Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 76: Russian Federation Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 77: Russian Federation Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 78: Russian Federation Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 79: Russian Federation Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 80: Russian Federation: Switchers to Auchan for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Russian Federation: Switchers From Auchan for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Russian Federation: Switchers to Dixi for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Russian Federation: Switchers From Dixi for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Russian Federation: Switchers to Lenta for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Russian Federation: Switchers From Lenta for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Russian Federation: Switchers to Magnit for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Russian Federation: Switchers From Magnit for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Russian Federation: Switchers to Metro Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Russian Federation: Switchers From Metro Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Russian Federation: Switchers to O'Key for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Russian Federation: Switchers From O'Key for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Russian Federation: Switchers to Paterson for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Russian Federation: Switchers From Paterson for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Russian Federation: Switchers to Sedmoi Kontinent for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Russian Federation: Switchers From Sedmoi Kontinent for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Russian Federation: Switchers to X5 Retail Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Russian Federation: Switchers From X5 Retail Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Russian Federation: Switchers to Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Russian Federation: Switchers From Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 101: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
Table 102: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
Table 103: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
Table 104: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 105: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
Table 106: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
Table 107: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
Table 108: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
Table 109: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Meat Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Meat Value Share (%), by Gender, 2011
Figure 4: Russian Federation Meat Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Meat Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Meat Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Meat Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Russian Federation Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: Russian Federation Meat Market Share (US$ million), by Category, 2011
Figure 24: Russian Federation Meat Expenditure Per Capita (US$), by Category, 2011
Figure 25: Russian Federation Meat Expenditure Per Household (US$), by Category
Figure 26: Russian Federation Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 27: Russian Federation Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Russian Federation Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: Russian Federation Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: Russian Federation Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: Russian Federation Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 32: Russian Federation Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 33: Russian Federation Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 34: Russian Federation: People Who Have Switched Retailer for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011