Consumer Trends in the Meat Market in Russia

Canadean Ltd
April 2, 2012
108 Pages - SKU: CANL3824842
Countries covered: Russia



Synopsis

This report provides the results for the Meat market in Russia from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Meat market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Fluctuating economic conditions are forcing Russian consumers to carefully evaluate their consumption of many CPG products, including Meat. While the country has recorded rapid growth in the past, and is expected to do so in the future, it has also been severely affected by the recent weak global economic conditions. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Ambient Meat, Cooked Meats – Counter, Cooked Meats -Packaged, Fresh Meat (counter),Frozen Meat, Raw Packaged Meat- Processed and Raw Packaged Meat-whole cuts.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Not only do a large proportion of Russian consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

The Personal Space and Time trend influences 28% of the value of the Frozen Meat market. This highlights the extent to which consumers value the ability to relax these products provide them with, with their long storage allowing consumers to cut down on the number of shopping visits they need to make.

Fresh Meat (counter) is the most valuable category in the Meat market, over twice the size of the second-largest category, Cooked Meats – Counter. Ambient Meat is the smallest category, with a market share of 3%.



More Meat & Poultry reports by Canadean Ltd

Global Meat Market: Merger and Acquisitions December 2014 by Canadean Ltd
Global Meat Market: Merger and Acquisitions December 2014SummaryThe report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered into by ...
Consumer and Market Insights: Meat Market in France by Canadean Ltd
Consumer and Market Insights: Meat Market in France Summary Consumer and Market Insights: Meat Market in France provides an overview of the market, analyzing market ...
Consumer and Market Insights: Meat Market in Slovakia by Canadean Ltd
Consumer and Market Insights: Meat Market in SlovakiaSummaryThis report brings together consumer insight and market data to provide a comprehensive brief of Slovakian Meat sector. ...
Consumer and Market Insights: Meat Market in Singapore by Canadean Ltd
Consumer and Market Insights: Meat Market in Singapore SummaryThis report brings together consumer insight and market data to provide a comprehensive brief of the Singapore ...
See all reports like this >>

More Russia Meat & Poultry reports

SPFO/SPF – Moscow Meat Processing Complex – Russia - Construction Project Profile by World Market Intelligence
SPFO/SPF – Moscow Meat Processing Complex – Russia - Construction Project ProfileSynopsisThe "SPFO/SPF – Moscow Meat Processing Complex – Russia - Construction Project Profile" contains ...
Russia: Sausages And Similar Products Of Meat - Market Report. Analysis and Forecast to 2020 by IndexBox Marketing Ltd.
The report provides an in-depth analysis of the Russian Market of Sausages And Similar Products Of Meat. It presents the latest data of the market ...
Russia: Poultry (Dressed) - Market Report. Analysis and Forecast to 2020 by IndexBox Marketing Ltd.
The report provides an in-depth analysis of the Russian Market of Poultry (Dressed). It presents the latest data of the market size and volume, domestic ...
Russia: Pork - Market Report. Analysis and Forecast to 2020 by IndexBox Marketing Ltd.
The report provides an in-depth analysis of the Russian Market of Pork. It presents the latest data of the market size and volume, domestic production, ...
See all reports like this >>

More Russia reports

Spirits - BRIC (Brazil, Russia, India, China) Industry Guide by MarketLine
IntroductionThe BRIC Spirits industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13, and forecast to 2018). ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 7,495  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!