Consumer Trends in the Meat Market in Brazil


April 2, 2012
116 Pages - SKU: CANL3824839
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Table of Contents Search inside this report Related Reports
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Meat Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Meat
2.2.2 Cooked Meats - Counter
2.2.3 Cooked Meats - Packaged
2.2.4 Fresh Meat (counter)
2.2.5 Frozen Meat
2.2.6 Raw Packaged Meat - processed
2.2.7 Raw Packaged Meat - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Meat
2.3.2 Cooked Meats - Counter
2.3.3 Cooked Meats - Packaged
2.3.4 Fresh Meat (counter)
2.3.5 Frozen Meat
2.3.6 Raw Packaged Meat - processed
2.3.7 Raw Packaged Meat - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Meat
3.1.2 Cooked Meats - Counter
3.1.3 Cooked Meats - Packaged
3.1.4 Fresh Meat (counter)
3.1.5 Frozen Meat
3.1.6 Raw Packaged Meat - processed
3.1.7 Raw Packaged Meat - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats - Counter
3.2.3 Cooked Meats - Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.2.6 Raw Packaged Meat - processed
3.2.7 Raw Packaged Meat - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Meat Brand Choice and Private Label Shares
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
4.2.6 Raw Packaged Meat - processed
4.2.7 Raw Packaged Meat - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Meat
5.1.2 Ambient Meat
5.1.3 Cooked Meats - Counter
5.1.4 Cooked Meats - Packaged
5.1.5 Fresh Meat (counter)
5.1.6 Frozen Meat
5.1.7 Raw Packaged Meat - processed
5.1.8 Raw Packaged Meat - whole cuts
6 Consumption Impact: Market Valuation
6.1 Meat Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Meat Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Meat Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Meat
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Ambient Meat
7.2.2 Retail Share by Volume of Organized Retail - Cooked Meats - Counter
7.2.3 Retail Share by Volume of Organized Retail - Cooked Meats - Packaged
7.2.4 Retail Share by Volume of Organized Retail - Fresh Meat (counter)
7.2.5 Retail Share by Volume of Organized Retail - Frozen Meat
7.2.6 Retail Share by Volume of Organized Retail - Raw Packaged Meat - processed
7.2.7 Retail Share by Volume of Organized Retail - Raw Packaged Meat - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Companhia Brasileira de Distribuicao Switching Analysis
7.3.4 Coop Cooperativa de Consumo Switching Analysis
7.3.5 G.Barbosa Switching Analysis
7.3.6 Irmaos Bretas Switching Analysis
7.3.7 Irmaos Muffato Switching Analysis
7.3.8 Lojas Americanas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Meat, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Cia Zaffari
7.4.4 Companhia Brasileira de Distribuicao
7.4.5 G.Barbosa
7.4.6 Irmaos Bretas
7.4.7 Prezunic
7.4.8 Wal-Mart
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Meat Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Meat Value Share (%), by Age Groups, 2011
Table 5: Brazil Meat Value Share (%), by Gender, 2011
Table 6: Brazil Meat Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Meat Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Meat Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Meat Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Ambient Meat Consumer Group Share (% market value), 2011
Table 11: Brazil Cooked Meats - Counter Consumer Group Share (% market value), 2011
Table 12: Brazil Cooked Meats - Packaged Consumer Group Share (% market value), 2011
Table 13: Brazil Fresh Meat (counter) Consumer Group Share (% market value), 2011
Table 14: Brazil Frozen Meat Consumer Group Share (% market value), 2011
Table 15: Brazil Raw Packaged Meat - processed Consumer Group Share (% market value), 2011
Table 16: Brazil Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2011
Table 17: Brazil Total Ambient Meat Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Cooked Meats - Counter Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Cooked Meats - Packaged Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Total Fresh Meat (counter) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Brazil Total Frozen Meat Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Total Raw Packaged Meat - processed Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Brazil Total Raw Packaged Meat - whole cuts Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Brazil Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Brazil Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Brazil Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Brazil Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Brazil Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Brazil Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Brazil Ambient Meat Consumer Profiles (% consumers by sub-group), 2011
Table 39: Brazil Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2011
Table 40: Brazil Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2011
Table 41: Brazil Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 42: Brazil Frozen Meat Consumer Profiles (% consumers by sub-group), 2011
Table 43: Brazil Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2011
Table 44: Brazil Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 45: Brazil Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: Brazil Ambient Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Brazil Cooked Meats - Counter Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: Brazil Cooked Meats - Packaged Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: Brazil Fresh Meat (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: Brazil Frozen Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: Brazil Raw Packaged Meat - processed Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Brazil Raw Packaged Meat - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Brazil, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Brazil, Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Brazil, Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Brazil, Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Brazil, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Brazil, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Brazil, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Brazil, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Brazil Meat Market Value (Brazilian Real million), by Category, 2011
Table 62: Brazil Meat Market Value (US$ million), by Category, 2011
Table 63: Brazil Meat Market Volume (Kg m), by Category, 2011
Table 64: Brazil Meat Market Share (US$ million), by Category, 2011
Table 65: Brazil Meat Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 66: Brazil Meat Expenditure Per Capita (US$), by Category, 2011
Table 67: Brazil Meat Expenditure Per Household (Brazilian Real), by Category
Table 68: Brazil Meat Expenditure Per Household (US$), by Category
Table 69: Brazil Meat Market Volume Share (Kg m), by Category, 2011
Table 70: Brazil Meat Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: Brazil Meat Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: Brazil Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 73: Brazil Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 74: Brazil Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 75: Brazil Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 76: Brazil Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 77: Brazil Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 78: Brazil Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 79: Brazil Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 80: Brazil: Switchers to Carrefour for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Brazil: Switchers From Carrefour for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Brazil: Switchers to Coop Cooperativa de Consumo for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Brazil: Switchers From Coop Cooperativa de Consumo for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Brazil: Switchers to G.Barbosa for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Brazil: Switchers From G.Barbosa for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Brazil: Switchers to Irmaos Bretas for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Brazil: Switchers From Irmaos Bretas for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Brazil: Switchers to Irmaos Muffato for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Brazil: Switchers From Irmaos Muffato for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Brazil: Switchers to Lojas Americanas for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Brazil: Switchers From Lojas Americanas for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Brazil: Switchers to Prezunic for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Brazil: Switchers From Prezunic for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Brazil: Switchers to SHV Makro for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Brazil: Switchers From SHV Makro for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Brazil: Switchers to Wal-Mart for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Brazil: Switchers From Wal-Mart for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Brazil: Switchers to Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Brazil: Switchers From Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 103: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 104: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 105: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 106: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 107: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 108: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 109: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 110: Brazil: Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Meat Value Share (%), by Age Groups, 2011
Figure 3: Brazil Meat Value Share (%), by Gender, 2011
Figure 4: Brazil Meat Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Meat Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Meat Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Meat Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Brazil Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Brazil Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: Brazil Meat Market Share (US$ million), by Category, 2011
Figure 24: Brazil Meat Expenditure Per Capita (US$), by Category, 2011
Figure 25: Brazil Meat Expenditure Per Household (US$), by Category
Figure 26: Brazil Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 27: Brazil Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Brazil Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: Brazil Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: Brazil Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: Brazil Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 32: Brazil Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 33: Brazil Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 34: Brazil: People Who Have Switched Retailer for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
 
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