Consumer Trends in the Fish & Seafood Market in Russia

Canadean Ltd
March 29, 2012
99 Pages - SKU: CANL3822075
Countries covered: Russia

Synopsis

This report provides the results for the Fish & Seafood market in Russia from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Fish & Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Fluctuating economic conditions are forcing Russian consumers to carefully evaluate their consumption of many CPG products, including Fish & Seafood. While the country has recorded rapid growth in the past, and is expected to do so in the future, it has also been severely affected by the recent weak global economic conditions. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Dried Fish & Seafood, Fresh Fish & Seafood (counter) and frozen Fish & Seafood markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Private label penetration is particularly high in Dried Fish & Seafood, with over half of the volume of products distributed being private label. Brands in other Fish & Seafood categories, where private label penetration ranges between 10% and 30%, are expected to come under increasing pressure from retailers as they attempt to replicate their success in Dried Fish & Seafood.

Market valuation reveals that the Raw Packaged Fish & Seafood – whole cuts category accounts 32% of the Fish & Seafood market in Russia. Fresh Fish & Seafood is the second-largest market segment, while Raw Packaged Fish & Seafood – packaged pieces is the third-largest.

Not only do a large proportion of Russian consumers, in certain categories at least, highlight that the Personal Space and Time trend has an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. The consumption of Fish & Seafood, and sometimes the preparation of these products, is helping consumers relax and providing an escape from hectic schedules.



More Fish & Seafood reports by Canadean Ltd

Global Fish & Seafood Market: Merger and Acquisitions September 2014 by Canadean Ltd
Global Fish & Seafood Market: Merger and Acquisitions September 2014SynopsisThe report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered ...
Global Fish & Seafood Market: News and Events September 2014 by Canadean Ltd
Global Fish & Seafood Market: News and Events September 2014SynopsisThe report provides a review of the latest news and key events in the global fish ...
Market Focus: Trends and Developments in the Fish & Seafood Sector in Ireland to 2018 by Canadean Ltd
Market Focus: Trends and Developments in the Fish & Seafood Sector in Ireland to 2018SummaryThis report brings together consumer insight and market data to provide ...
Global Fish & Seafood Market: Merger and Acquisitions August 2014 by Canadean Ltd
Global Fish & Seafood Market: Merger and Acquisitions August 2014SynopsisThe report provides a review of the mergers and acquisitions (M&As), partnering deals, and agreements entered ...
See all reports like this >>

More Russia Fish & Seafood reports

Processed Fish – Market Sizes - in Russia (2014) by Mintel - Snapshots
Processed Fish in Russia by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2014. This report covers ...
Fresh Food - Russia by Euromonitor International
Fresh Food in RussiaThe fresh food market remained stable in 2013, posting no changes in volume sales. Despite this stagnation of volume sales, the obvious ...
Fish and Seafood - Russia by Euromonitor International
Fish and Seafood in RussiaFish and seafood decreased by 3% in 2013, a first in negative growth since 2010,However, volume growth had been slowing since ...
Russia: The Future of the Fish & Seafood Market to 2018 by Canadean Ltd
Russia: The Future of the Fish & Seafood Market to 2018SummaryThe Future of the Fish & Seafood Market in Russia to 2018 is the ...
See all reports like this >>

More Russia reports

Spirits - BRIC (Brazil, Russia, India, China) Industry Guide by MarketLine
IntroductionThe BRIC Spirits industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13, and forecast to 2018). ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 7,495  
    Global Site License  USD 22,485  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!