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- 1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children’s behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
- 2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Make-up Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Eye Make-up
- 2.2.2 Face Make-up
- 2.2.3 Lip Make-up
- 2.2.4 Nail Make-up
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Eye Make-up
- 2.3.2 Face Make-up
- 2.3.3 Lip Make-up
- 2.3.4 Nail Make-up
- 3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Eye Make-up
- 3.1.2 Face Make-up
- 3.1.3 Lip Make-up
- 3.1.4 Nail Make-up
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Eye Make-up
- 3.2.2 Face Make-up
- 3.2.3 Lip Make-up
- 3.2.4 Nail Make-up
- 4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.1.1 By Category
- 4.2 Make-up Brand Choice and Private Label Shares
- 4.2.1 Eye Make-up
- 4.2.2 Face Make-up
- 4.2.3 Lip Make-up
- 4.2.4 Nail Make-up
- 5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Make-up
- 5.1.2 Eye Make-up
- 5.1.3 Face Make-up
- 5.1.4 Lip Make-up
- 5.1.5 Nail Make-up
- 6 Consumption Impact: Market Valuation
- 6.1 Make-up Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Make-up Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Make-up Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption per Household by Category
- 7 Retailer Choice, Switching and Category Share
- 7.1 Retailer Volume Share
- 7.1.1 Retailer Volume Share in Make-up
- 7.2 Retailer Volume Share by Category
- 7.2.1 Retail Share by Volume - Eye Make-up
- 7.2.2 Retail Share by Volume - Face Make-up
- 7.2.3 Retail Share by Volume - Lip Make-up
- 7.2.4 Retail Share by Volume - Nail Make-up
- 7.3 Levels of Retailer Switching in the Last Six Months
- 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.3.2 Kroger Switching Analysis
- 7.3.3 Wal-Mart Switching Analysis
- 7.3.4 Other Switching Analysis
- 7.4 Profiles of End-Consumers of Make-up, by Retailer Used
- 7.4.1 Ahold
- 7.4.2 C&S Wholesale Grocers
- 7.4.3 Costco
- 7.4.4 Delhaize
- 7.4.5 Kroger
- 7.4.6 Publix
- 7.4.7 Safeway
- 7.4.8 Supervalu
- 7.4.9 Wal-Mart
- 7.4.10 Other
- 8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
- List of Tables
- Table 1: Volume Units for the Make-up Market
- Table 2: United Kingdom Survey Respondent Profile (weighted), 2011
- Table 3: United States Make-up Value Share (%), by Age Groups, 2011
- Table 4: United States Make-up Value Share (%), by Gender, 2011
- Table 5: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2011
- Table 6: United States Make-up Value Share (%) by Education Level Achieved Groups, 2011
- Table 7: United States Make-up Value Share (%) by Wealth Groups, 2011
- Table 8: United States Make-up Value Share (%) by Busy Lives Groups, 2011
- Table 9: United States Eye Make-up Consumer Group Share (% market value), 2011
- Table 10: United States Face Make-up Consumer Group Share (% market value), 2011
- Table 11: United States Lip Make-up Consumer Group Share (% market value), 2011
- Table 12: United States Nail Make-up Consumer Group Share (% market value), 2011
- Table 13: United States Total Eye Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 14: United States Total Face Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 15: United States Total Lip Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 16: United States Total Nail Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 17: United States Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 18: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 19: United States Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 20: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 21: United States Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 22: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 23: United States Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 24: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 25: United States Eye Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 26: United States Face Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 27: United States Lip Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 28: United States Nail Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 29: United States Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 30: United States Eye Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 31: United States Face Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 32: United States Lip Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 33: United States Nail Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 34: United States, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 35: United States, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 36: United States, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 37: United States, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 38: United States, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 39: United States Make-up Market Value (US Dollar million), by Category, 2011
- Table 40: United States Make-up Market Volume (Kg m or Ltrs m), by Category, 2011
- Table 41: United States Make-up Market Share (US$ million), by Category, 2011
- Table 42: United States Make-up Expenditure Per Capita (US$), by Category, 2011
- Table 43: United States Make-up Expenditure Per Household (US Dollar), by Category
- Table 44: United States Make-up Market Volume Share (Kg m or Ltrs m), by Category, 2011
- Table 45: United States Make-up Consumption Per Capita , by Category, 2011
- Table 46: United States Make-up Consumption Per Household , by Category, 2011
- Table 47: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Table 48: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Table 49: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 50: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 51: United States: Switchers to Kroger for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 52: United States: Switchers to Wal-Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 53: United States: Switchers From Wal-Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 54: United States: Switchers to Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 55: United States: Switchers From Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 56: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2011
- Table 57: United States: Profile of Make-up Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup, as tracked by the Survey), 2011
- Table 58: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
- Table 59: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup, as tracked by the Survey), 2011
- Table 60: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
- Table 61: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
- Table 62: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
- Table 63: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011
- Table 64: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
- Table 65: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
- List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: United States Make-up Value Share (%), by Age Groups, 2011
- Figure 3: United States Make-up Value Share (%), by Gender, 2011
- Figure 4: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: United States Make-up Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: United States Make-up Value Share (%) by Wealth Groups, 2011
- Figure 7: United States Make-up Value Share (%) by Busy Lives Groups, 2011
- Figure 8: United States Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: United States Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: United States Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: United States Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 15: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 16: United States Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 17: United States Make-up Market Share (US$ million), by Category, 2011
- Figure 18: United States Make-up Expenditure Per Capita (US$), by Category, 2011
- Figure 19: United States Make-up Expenditure Per Household (US$), by Category
- Figure 20: United States Make-up Survey-tracked Retailer Shares by Volume (% of Kg m or Ltrs m), 2011
- Figure 21: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Figure 22: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Figure 23: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 24: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 25: United States: People Who Have Switched Retailer for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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