Consumer and Market Insights: Dairy & Soy Food in Argentina
Summary Prevailing high rate of inflation in Argentina will call for cautious purchase in the Dairy & Soy Food market in the country during 2015-2020. Off-trade sales accounted for higher consumption in the overall market with Milk being the dominant category. Drinkable Yogurt is forecast to be the fastest growing Off-trade category in value terms driven by health benefits. Kids & Babies constitute the key consumer group across categories in the Dairy & Soy Food market. Wellbeing, Value for money and Experience economy are the top consumer trends that influence purchase decision while Dairy products that are positioned as healthy snacks will witness fast growth in demand.
Key Findings Argentina’s Dairy & Soy Food market is forecast to decline in value terms during 2015-2020.
The Milk category has the highest volume share in the overall Dairy & Soy Food market.
The Flavored Milk segment is expected to gain maximum share growth within the Milk category.
On-trade transactions account for 38.0% share of distribution in the Butter & Spreadable Fats category.
The Soymilk & Soy Drinks category registered the fastest private label growth during 2012-2015.
The use of Prize Off closure is forecast to register fastest growth among closure types during 2015-2020.
Synopsis Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion