Consumer and Market Insights: Dairy & Soy Food in Poland
Strong economic growth in Poland will create positive demand in the Dairy & Soy Food market during 2015-2020. Sales in value terms will grow at a higher rate in the On-trade market than the Off-trade market during the period. Cheese is the leading value category, while Soymilk & Soy Drinks is forecast to register fastest value growth during 2015-2020. Older Consumers and Kids & Babies are the key age cohorts for Milk consumption. Top consumer trend in the Polish Dairy & Soy Food market include On-The-Go consumption as Polish consumers leading a busy life look for opportunities to save time and effort and seek Dairy products that are conveniently packaged for easy on-the-go consumption. However, manufacturers are predicated to launch more Dairy products that can be consumed as snacks at different times of the day.
The Dairy & Soy Food market in Poland will register higher growth in value terms during 2015-2020 compared to 2010-2015.
The Milk category has the highest volume share in the overall Dairy & Soy Food market.
The Fermented Milk segment is expected to gain maximum share growth within Milk category.
Hypermarkets & Supermarkets is the leading distribution channel for Butter & Spreadable Fats and Dairy-Based & Soy-Based Desserts categories.
The Milk category has highest private label penetration in the Polish Dairy & Soy Food market during 2012-2015.
Rigid Plastics is the most commonly used packaging material in Polish Dairy & Soy Food market.
Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion