Consumer and Market Insights: Bakery and Cereals in Japan
Summary The Japanese Bakery and Cereals market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020. The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market, while the Cereal Bars category is forecast to register fastest value growth during 2015-2020. Demand for Bakery and Cereals products with new flavors and unique ingredients is high in Japan as a considerable number of Japanese consumers like to try new and novel grocery products. Going forwards, demand for premium products will rise as Japanese consumers are willing to trade up to maximize their taste sensations.
Key Findings The Bakery and Cereals market in Japan is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015.
The Japanese consumers are opting for value for money products in the Bakery and Cereals market.
The Cereal Bars category is forecast to register fastest value growth among all categories during 2015-2020.
Hypermarkets & Supermarkets and Convenience Store are the leading distribution channels in the Japanese Bakery and Cereals market.
Calorie Mate and Balance Up are the most popular brands in the Cereal Bars category in both value and volume terms.
Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Japan.
Synopsis Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion