Consumer Attitudes and Online Retail Dynamics in China

Product Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.

Introduction and Landscape

Why was the report written?
“Consumer Attitudes and Online Retail Development in China” is the result of Canadean’s extensive market research covering the online retail industry in China. It provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across China’s online retail value chain and for new players considering entry into the Chinese online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the Chinese online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
The Chinese online retail landscape is dominated by domestic, pure-play, mass-merchandise online retailers, both in terms of number of players as well as transaction value. Though brick-and-mortal retailers had previously underestimated the rewards the online channel can offer, they now are increasing investments in the online channel.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers’ behavior have affected the online retail sector for different product categories.

Key Features and Benefits

Understand the consumer behavior and online trends in China

Understand which products will be the major winners and losers in the coming years

Learn from best practices approaches outline in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth

Key Market Issues

Broadband speeds in China are low in comparison to international and Asia-Pacific standards.

Consumer-to-consumer (C2C) transactions represent a large segment of this market. A lack of established B2C retailers meant consumer appetite for online spending was left unaddressed.

Key Highlights

Sports and leisure equipment was the fastest-growing product group, with a CAGR of over 115% during 2006–2011.

Books, news and stationery are expected to become the fastest-growing product group with a CAGR over 55% during 2011–2016.