Summary The Belgian market has traditionally been linked to Luxembourg because of their customs unions, Union Economique de Belgique & Luxembourg, or UEBL, despite both countries having different taxes and market characteristics for cigarettes. The cigarette market is stable in the UEBL because of modest growth in Luxembourg and a small decline in Belgium. Both countries have relatively low taxes and prices on cigarettes, which means that cross-border shopping is still a large feature in the UEBL market, with many shoppers coming from the UK and France, for cheaper cigarettes. Most cigarettes sold in both countries are imports from Germany and the Netherlands, which has made international brands dominate in the market.
Key Findings There are no cigarette produced in Belgium which means all cigarettes are imported from neighbouring countries, namely Luxembourg, Germany and the Netherlands.
Low priced brands are becoming more popular in Belgium and Luxembourg because of high prices and rising taxes
Smoking rates are declining in the UEBL area and as of 2014 only 15.9% of the total adult population are smokers, which is down 32% in 1990
PMI is the dominate cigarette manufacturer in Belgium with 41.7% of the market
Synopsis “Cigarettes in Belgium”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Belgian market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Belgian market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future