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Beer Service 2009 Cycle - Vietnam Beer Market Insights

Canadean Ltd
August 14, 2009
57 Pages - SKU: CANL2436101

Abstract Table of Contents Related Reports

Countries covered: Vietnam

This in-depth and exclusive country report on the Vietnam beer market provides you with a comprehensive view of the latest developments and trends in the market.

Comprising of textual analysis and Excel data tables, the report gives you background and top-line beer market data including:

Segments
Brands
Companies
Distribution
Packaging

The data includes both off- and on-premise channels. Domestic and international companies are profiled, and a strategic analysis of the market includes current trends. The report is compiled by an experienced ""on-the-ground"" industry analyst, who conducts face-to-face interviews with the key brewers plus leading companies in allied industries, distributors and retailers.

Please Note: this is delivered as a Zip file.

Market Insights PDF: Market Highlights
Section 1 Market Context: • MARKET CONTEXT; • Market Environment; • The Consumer Palate; • All Commercial Beverages; • Legislation and Taxation; • Market Parameter Tables; • Table 1.1.1 - Population Size and Growth, 1981-2011F; • Table 1.1.2 - Population Age Structure, 1990-2010F; • Table 1.2 - Economic Indicators, 2000-2010F; • Table 1.3 - Average Monthly Temperatures (Ho Chi Min City) 2005-2008; • Legislation and Taxation Tables; • Table 1.5.1 - Taxation Base; • Table 1.5.2 - Historical Excise Rates of Beer; • Table 1.5.3 - Legal Controls on Beer
Section 2 Market Background Briefing: • MARKET BACKGROUND BRIEFING; • Beer Definitions by Type - Local Segmentation; • Beer Definitions by Type - Standard Price Segmentation; • Beer Definitions by Type - No and Low Alcohol Beer; • Beer Definitions by Type - Strong Beer; • Beer Definitions by Type - Speciality Beer; • Beer Definitions by Type - Local, National and International
Section 3 Market Update: • MARKET UPDATE; • Key Facts; • Market Commentary; • Current and Emerging Trends; • Outlook; • Imports and Exports; • Segmentation; • Brands; • Table 3.1 - Top Ten Beer Brands - Volume, 2006-2008; • Table 3.2 - Top International Premium and Superpremium Beer Brands - Volume, 2006-2008; • Brand Analysis; • DOBs/DOB Producers; • Industry Structure; • Chart - Leading Brewers/Importers, 2008; • Brewers; • Channel Analysis; • Table 3.3 - Beer Distribution by Channel: Off-Premise vs On-Premise - % Share, 2007-2009F; • Table 3.4 - Beer Market Valuation: Average Price/Litre by Price Segment (VND), 2008; • Market Valuation & Pricing; • Distribution Trends; • Packaging; • Table 3.5 - Beer Consumption By Pack Material/Type - % Share, 2007-2009F; • Packaging Trends; • New Product Activity 2008; • Distribution and Pricing Tables; • Table 3.6.1 - Outlet Universe For Beer - Number/% Share, 2004-2007; • Table 3.6.2 - Leading Retail Groups For Beer in HCM City - Number/% Share, 2008; • Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2007-2009; • Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2007-2009
Section 4 Brewer Profiles: • ASIA PACIFIC BREWERIES; • Vietnam Brewery Leading Brands, 2005-2008; • CARLSBERG VIETNAM; • Southeast Asia Brewery Leading Brands, 2005-2008; • FOSTER’S TIEN GIANG LIMITED; • Tien Giang Brewery Leading Brands, 2005-2008; • HABECO (HA NOI BEER CORPORATION); • Hanoi Brewery Leading Brands, 2005-2008; • SABECO (SAIGON BEER ALCOHOL BEVERAGE CORPORATION); • Saigon Brewery Leading Brands, 2005-2008; Methodology; Beer Attributes Definitions; Product Definitions; Packaging Definitions; Glossary; Map
Tables in Excel: • Commercial Beverage Consumption - Per Capita - Litres; • Commercial Beverage Consumption - Million Litres; • Alcoholic Beverage Consumption Per Capita - Litres of Pure Alcohol (LPA) Per Capita; • Production/Trade/Consumption; • Consumption of FABs and Cider; • Beer Imports by Main Country; • Beer Exports by Main Country; • Beer Market Valuation; • Beer Consumption by Type - Local Definition; • Beer Consumption by Type - Standard Price Segmentation; • Beer Consumption by Type - Alcoholic Strength; • Beer Consumption by Type; • Beer Consumption by Type - Geographic Scope; • All Trademarks by Local Operator; • Beer Brands by Local Definition; • Beer Brands by Standard Price Segmentation; • Beer Brands by Alcoholic Strength; • Beer Brands by Type; • Imported Beer Brands by Origin; • Licensed Beer Brands; • Beer Distributors' Own Brands; • Beer Trademark Owners; • Beer Local Operators; • Leading Brewers/Importers; • Beer Distribution by Channel: Off-Premise v On-Premise; • Beer Consumption by Pack Type/Size; • Selected Consumer Beer Prices: Off-Premise, 2007-2009, Price per Unit and per Litre, Local Currency; • Selected Consumer Beer Prices: On-Premise, 2007-2009, Price per Unit and per Litre, Local Currency; Data Horizon: 1999-2008 ACTUAL, 2009F (Forecast); Measures: Volume (000s hl), Volume Commercial Beverage (m litres), Population (millions), Litres per capita, Litres per capita pure alcohol (LPA), Currency (local)

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Beer Service 2009 Cycle - Vietnam Beer Market Insights

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