Summary Baby food in Israel has seen growth both in terms of value and volume between 2009 and 2015. Volume has grown by 22.2% since 2009 and sales have grown by only 18.5% at current prices and by 8.1% at constant 2009 prices. Strong economic growth, coupled with annual rises in the numbers of live births and raise in consumption by higher number of more affluent consumers , boosted all sectors of the market, with the exception of baby drinks. In 2015, milks dominated the market, accounting for 63% of retail sales and 46% of volume sales, wet meals accounting for 34.5% of volume sales, although only 16% of value. The remainder of the market consists of cereals (13%), finger food & other types of food, including baby pasta (6.5%), and the tiny and shrinking drinks sector.
Key Findings Consumption of baby food in Israel has increased by 22.2% since 2009. Market value reached 18.5% more than in 2009, and equivalent to growth of 8.1% at constant prices.
The Netherlands is the principal supplier of baby milks and cereals: in 2015, it accounted for 87.5% of total imports.
Nestlé is the dominant supplier, leading in all sectors except baby drinks.
Materna and Abbott were the main beneficiaries of Remedia's withdrawal from the milks sector and continue to dominate both the sector and the market as a whole.
The market is forecast to grow by a further 26.1% in terms of volume and 33.5% in terms of value at current prices over the next six year.
Synopsis “Baby Food in Israel” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Israel market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.