Austrian Foodservice: The Future of Foodservice in Austria to 2016

Product Synopsis

This report provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies.

Introduction and Landscape

Why was the report written?
This report is the result of Canadean’s extensive market and company research covering the Austrian foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Austria’s business environment and landscape.The Austrian Foodservice report is a study of the dynamics of foodservice industry in light of the difficult economic environment. The report describes the effects of macroeconomic changes, demographic shifts, technology involvements, operators’ trends, and regulating condition on foodservice sales in the country.

What is the current market landscape and what is changing?
The foodservice market in the country experienced a slowdown due to subdued demand and low transaction levels in 2009 as a result of downturn. However, Austria recovered steadily from the recession, which provided the strong platform for foodservice sector to grow steady.The sluggish growth in foodservice sales is expected in 2012 due to subdued demand in the country. Canadean expects foodservice sales to grow during the forecast period on account of a steady economic growth, demographic changes, and tourism growth, which is expected to support demand in the leisure, retail, healthcare and restaurant channels.

What are the key drivers behind recent market changes?
Growth in sales in the in the foodservice industry can be attributed to tourism growth in the country, an increase in discretionary income, boosting employment, increase in private consumption and retail sales, and higher spending on food. The foodservice industry in the country impacted due recent global financial crisis, and experienced a sluggish growth in sales, particularly in 2009. However, the growth prospects for the industry in the forecast period are promising.

What makes this report unique and essential to read?
“Austrian Foodservice: The Future of Foodservice in Austria to 2016” provides a top-level overview and detailed market, channel, and company-specific insight into the operating environment for foodservice companies. It is an essential tool for companies active across the Austrian foodservice value chain, and for new companies considering entering the market.

Key Features and Benefits

This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Austria.

This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Austrian foodservice market.

This report provides details on the number of outlets, transactions, average price, foodservice sales, sales per outlet, and transactions per outlet per week across nearly 50 sub-channels.

This report provides highly granular future forecasts and historic market data to aid market and strategic planning.

This report will help you to assess the impact of economic recession and recovery on foodservice market growth.

Key Market Issues

Austrian economy witnessed a downturn in 2009, which affected the growth of the foodservice industry. Despite the global economic crisis, the GDP growth in Austria during the last decade provided the platform for the country’s foodservice sector to grow steadily.

The country is experiencing increasing obesity levels, with the country’s obese population as a percentage of the total population increasing from 21.1% in 2006 to 22.1% in 2011. In the same period, the number of kilocalories consumed per person per day is also rising steadily, increased from 3,803.3 kcal in 2006 to 3,902.0 kcal in 2011.

The number of heart disease cases registered in 2008 was 9.7 million, which increased to 10.1 million in 2011. These increases in obesity, heart disease cases and other related disease have encouraged many to evaluate their eating habits and to adopt the healthier lifestyles.

The Austrians consumers are now more aware of the quality issues associated with foods, creating a growing demand for natural and minimal processed pesticides-chemical-free foods in Austria.

Factors such as urbanization, increasing working women population, smaller families, and less time for cooking have stimulated the growth of the fast food and quick service restaurants in Austria.

Key Highlights

The annual disposable income per capita increased from EUR17,968 in 2006 to EUR20,004 in 2011, at a CAGR of 2.17% and it is expected to increase at a CAGR of 2.05% to reach EUR22,139 in 2016. The further rise in the annual disposable income per capita will increase the sales in the sector.

During 2010, the slowdown in the unemployment rate had a positive effect on the disposable income. The annual disposable income witnessed a positive annual growth of 1.8%, accounting for US$228.9 billion in 2010, which had given a positive upturn to foodservice industry.

Changing demographics such as age distribution patterns, the rising number of the aged population, and increase in ethnic diversity have often reinforced their impact on foodservice industry. The smaller household size and increased working population are other socio-demographic factors impacting the foodservice industry.

These increases in obesity, heart disease cases and other related disease have encouraged many to evaluate their eating habits and to adopt the healthier lifestyles.

Consumers are purchasing organic and low processed food for their perceived health benefits.