Annual Marketing Budgets in the Beverage Industry - 2012–2013 : Survey Snapshot

Synopsis

• Analysis of opinions drawn from leading beverage industry executives.
• Analysis on how business strategies and practices are set to change in the beverage industry in 2012–2013.
• Analysis on spending plans, challenges and investment opportunities for supply decision makers.

Summary

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry executives. It analyzes how marketing expenditure and practices in the beverage industry are set to change in 2012–13. This report provides insight into category-level budgets and marketing behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope

• The opinions and forward looking statements of 144 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing budgets by company type, region and company turnover.

Reasons To Buy

• This report provides information on historical marketing expenditure by supplier type and region.
• This report provides information on the changing spending behaviors by product and category.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.