Church Curricula Market Report: 2011 Edition
Campbell Rinker
April 1, 2011 160 Pages - SKU: CP6281909
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Campbell Rinker publishes this report on the markets for Sunday School and VBS curricula. This is the only report published on these markets. And we even touch on adult curricula. Over one thousand curriculum customers participated in the nationwide study, resulting in actionable data that is robust and accurate. The report can both help you keep current customers and win new ones.
This report will give publishers a better idea of who their customers are and how they use their products. The report includes information about what customers want, their satisfaction with different attributes of the curricula, market share, what products customers have heard of, and much more.
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- Executive Summary
- Introduction & Methodology
- Sunday School Curricula Market Intelligence
- Sunday School Attendance
- Sunday School Curricula Use
- Websites Used for Planning Sunday School
- Sunday School Curricula Purchase Involvement
- Frequency of Curriculum Changes
- Causes of Discontinuation
- Interest in Inclusion with Sunday School Curriculum
- Source for Purchasing
- Preferred Ordering Method
- Amount Spent in 2010
- Expected Spending in 2011
- Reasons for Spending More in 2011
- Reasons for Spending Less in 2011
- Importance of Different Curriculum Attributes
- Acceptable Bible Translations
- Sunday School Format Used
- Number of Computers in Classroom
- Internet Access in Classroom
- Unaided Publisher Awareness
- Aided Product Awareness
- Source of Awareness
- Sunday School Curricula Ratings
- Past Curricula Use
- Primary Curriculum Used
- Publisher Required by Church
- Years Using Publisher’s Products
- Loyalty to Publisher
- Customer Recommendations
- Overall Satisfaction
- Attribute Satisfaction
- Gap Analysis
- Individual Product Attribute Satisfaction, Importance, and Gap
- 252 Basics (FamilyWise, Inc.)
- Bible Foundations (LifeWay)
- Bible Teaching (LifeWay)
- Bible in Life (David C. Cook)
- Children Desiring God (Desiring God Ministries)
- Exploring Faith (Cokesbury)
- Faith Weaver (Group Publishing)
- Family Bible Study (LifeWay)
- Gospel Light Sunday School Curriculum (Gospel Light)
- Growing in Christ (Concordia Publishing House)
- Hands-On Bible Curriculum (Group Publishing)
- Heart Shaper (Standard Publishing)
- Live B.I.G. (Cokesbury/ Abingdon Press)
- Radiant Life (Gospel Publishing House)
- Regular Baptist Press
- Seasons of the Spirit
- Veggie Tales: VeggieConnections (Big Idea, Inc.)
- One Room Sunday School (Abingdon Press)
- VBS Curricula Market Intelligence
- Vacation Bible School Attendance
- VBS Curricula Use
- VBS Curricula Purchase Involvement
- Frequency of Purchase
- Causes for Discontinuation
- Alternatives to Purchasing New VBS Curricula
- Source for Purchasing
- Preferred Ordering Method
- Amount Spent in 2010
- Expected Spending in 2011
- Reasons for Spending More in 2011
- Reasons for Spending Less in 2011
- Importance of Different Curriculum Attributes
- Unaided Awareness - VBS Curricula
- Aided Awareness
- Source for Awareness
- VBS Curricula Ratings
- Curricula Used In Past 3 Years
- VBS Product Used Most Recently
- Publisher Required by Church
- Years Using Publisher’s Products
- Loyalty to Publisher
- Customer Recommendations
- Overall Satisfaction
- Attribute Satisfaction
- Gap Analysis
- Individual Product Ratings
- Augsburg Fortress
- Cokesbury
- Concordia Publishing
- Gospel Light
- Group Publishing
- LifeWay Christian Resources
- Standard Publishing
- Adult Bible Study
- Average Attendance for Adult Bible Study Classes
- Source for Adult Bible Study Curriculum
- Demographics
- Number of Full-time, Paid Staff
- Employee Status of Respondents
- Positions/Roles of Respondents
- Facebook Use
- Twitter Use
- Congregation Size
- Denomination or Affiliation
- Church Gross Income
- Appendix
- Questionnaire
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