Household Appliances Annual Review January 2010CRISIL Ltd.January 29, 2010 100 Pages - SKU: CRSL2718221 |
| Countries covered: India Household appliances industry to grow at 11 per cent CAGR to touch Rs 397 billion by 2013-14 The household appliances industry in India (comprising colour televisions, refrigerators, washing machines and room air conditioners) is expected to grow by 11-12 per cent from Rs 229 billion in 2008-09 to touch Rs 397 billion by 2013-14. Volume growth is expected to be driven primarily by factors such as increasing number of households, rising household income, falling real product prices, shorter replacement cycles and low rural penetration. Value growth on the other hand is expected to come largely from a continuous shift in segmental mix in favour of high-end products. Further, the introduction of energy saving models at higher price points as compared to regular models are also expected to increase average realisations across segments. Given the relatively low penetration levels, future growth in the rural market is expected to accrue from fresh sales while growth in the urban market will be derived predominantly from product upgrades.. |
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