Social Media use Among Oncologists- How Social Media are Used to Seek, Scan, and Share Medical Knowledge

Social Media use Among Oncologists- How Social Media are Used to Seek, Scan, and Share Medical Knowledge


January 1, 2012
65 Pages - SKU: CEOC3809530
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Online Download      US $7,500.00
Social media use continues to expand among healthcare professionals, alongside the surge in availability of new tools and applications to share and access specialized health-related information. As social media application use increases, there is growing interest in understanding how and why practitioners use social media. CE Outcomes is offering a syndicated report that examines current data on the adoption of technology to meet US oncologists' professional practice needs. The research report focuses on practicing oncologists regarding their awareness and use of social media applications; their perceptions of the utility and suitability of using social media to seek, scan, and share medical knowledge; and the roles oncologists' expectations and professional needs play in their practice patterns related to social media application use.

Items included within this report:
  • Oncologists' use of social medical applications to seek, scan, and share medical knowledge
  • The factors that drive clinician social media use and, conversely, barriers to social media use among clinicians for professional purposes
  • Oncologists' concerns related to privacy, validity and accountability when using social media
Use of information and communication technology (ICT) -- specifically, social media use for professional purposes -- continues to expand among healthcare professionals, concomitant with the growth in availability of new tools and applications to share and access specialized health-related information. As the use of social media applications increases among healthcare professionals, there is growing interest in understanding how and why social media are used by practitioners. We chose oncologists as the focal point of this research to extend previous research in this area, as well as to examine the use of ICT among a highly specialized, time- and task-stretched physician group that is perpetually challenged to remain up-to-date on information related to new and emerging therapies; in this context, the use of social media applications by oncologists to access medical information provides an interesting case example of the adoption of technology to meet professional practice needs. This research report closely examines the perceptions of US practicing oncologists regarding their awareness and use of social media applications; their perceptions of the utility and suitability of using social media to seek, scan, and share medical knowledge; and the roles oncologists’ expectations and professional needs play in their practice patterns related to social media application use.