Social Media and e-Communication within the Pharmaceutical Industry - Understanding the Future of Direct-to-Consumer MarketingCBR Pharma Insights, LLC
August 1, 2010
Additional InformationReasons to Purchase
- Gain access to data, insight, and analysis through CBR Pharma Insights’ proprietary Consumer Social Media survey and industry expert interviews
- Assess the role that the internet, social media, and e-communication can play in helping to promote brand and company awareness
- Learn how different organizations, including the FDA, are moving forward to best manage the growing use of social media within the pharmaceutical industry
- Identify the opportunities that exist for your company or brand to capitalize on the growing use of smartphones and mobile technology
- Benchmark your company’s or brand’s e-strategy based on what the leaders are doing and how they are using social media to support future revenue growth
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Social Networking Reports
- The Digital Patient – A Snapshot of the Digital Landscape of Patients and Caregivers
- Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media
- Perspective: Pharmas Looking to Socialytics for Improved Market Intelligence
- Pharmaceutical Digital Marketing and Social Media
- Strategies for the Effective Use of Social Media by Pharma