Personalized Medicine - Opening Doors and Overcoming Challenges

Personalized medicine has been focused to a great degree in the oncology area, where on average an individual patient may find more than 70% of medicines ineffective for them. In the last few years this has begun to change as more personalized medicines have been developed outside of the oncology field. The spread of personalized medicine to other fields has increased the challenge of physician uptake, with many GPs not feeling comfortable ordering genetic tests.

Personalized medicine faces a number of road blocks, including the issues of physician uptake of diagnostics, challenges for clinical trials, public controversy and, most significantly, lack of reimbursement by payers.

CBR Pharma Insights’ report, “Personalized Medicine - Opening Doors and Overcoming Challenges” provides insights & analysis on this important issue and the strategies pharmaceutical companies can employ to support the future growth of their business.

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