The Perception of the Pharmaceutical Industry - What the Web is Saying about Health Care Reform, Safety, and Drug Costs

Three of the most important areas that make up the public’s perception of the pharmaceutical industry center around its involvement in the recent health care reform, the safety of its medication, and the cost associated with filling a prescription.

Even though the industry will be contributing approximately $80 billion in fees and rebates towards the recent US health care reform legislation, the consumers’ perception is that they have actually contributed negatively to it.

Consumers feel that the high prices they are paying for their medication, which some believe is not truly safe, are not fully justified in this poor economic climate where the unemployment rate is high and health care costs are escalating. Pharmaceutical companies, and the industry as a whole, have a lot of work to do to in order to change consumers’ perceptions.

This report provides insights into what people are saying about the pharmaceutical industry as it relates to health care reform, drug safety and the cost for prescription medication. CBR Pharma Insights utilized online consumer interviews as well as internet opinion/social media mining to support the conclusions made about these three important issues.

Please Note: This product is delivered as a zip file