Exploring Beauty: Her Self-Image, Attitudes & BeliefsBuzzbackApril 1, 2006 53 Pages - SKU: BZZ1294327 |
| Who is she? How does she describe herself? This new BuzzBack exploratory study examines the use of beauty products including cosmetics, skin and hair care products. Using our proprietary eCollage tool, perceptions and emotional attitudes of how women feel about their personal appearance on an average day are revealed, along with personal and emotional insights that motivate them. Conducted among 1,059 women, ages 25-64 and with a sample representative of the US census on age, gender and ethnicity, findings on specific target groups are segmented, including age, ethnicity and household income. |
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