Consumer Color Preferences


February 1, 2005
92 Pages - SKU: BZZ1187334
License type:
Countries covered: United States

BuzzBack and Pantone partnered to develop this exclusive report on the color preferences of over 2, 500 US consumers. The study explores favorite and least favorite colors, colors associated with key words and phrases and colors connected with personality and lifestyle. Other topics include color preferences for home design, apparel, personal care products, beauty and electronic products and even what the "next basic black" will be.



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