Consumer Color Preferences

Buzzback
November 1, 2003
49 Pages - SKU: BZZ1021602
License type:
Countries covered: United States

Consumer Color Preferences

 
This study, conducted in association with Pantone, Inc., a global developer of color systems for the accurate selection of color, explores consumer color preferences, including attitudes, opinions, and reactions to color. The report examines the favorite colors among US consumers both generally and their preferences specifically for home, wardrobe and appliances. In addition, key differences in color preferences between the Hispanic and non-Hispanic segments of the population are highlighted, and the report concludes with the impact of color preferences on purchase behavior.


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