The US economy is set to grow at a more rapid pace in 2015, supported by lower oil prices, a tighteninglabour market and improving sentiment. We forecast real GDP growth of 2.9% in 2015, up from anestimated 2.5% in 2014. Over the long term, global headwinds and a rebound in imports will cap realGDP growth below historical standards.
Headline Industry Forecasts (local currency)
2015 per capita food consumption = +2.1%; five-year compound annual growth rate (CAGR) to 2019 = +4.1%.
2015 alcoholic drinks value sales = +3.2%; CAGR to 2019 = +3.4%.
2015 soft drink value sales = +2.6%; CAGR to 2019 = +1.8%.
2015 mass grocery retail sales = +2.8%; CAGR to 2019 = +2.5%.