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United States Consumer Electronics Report Q3 2015

80 Pages BMI Research July 15, 2015 SKU: BMI5630997

United States Consumer Electronics Report Q3 2015

BMI View: The US consumer electronics market is a global leader in terms of market size and adoption ofthe latest technology - with high penetration rates in most device categories. This makes the marketlucrative for vendors, but high penetration also results in diminished growth opportunities in some of thekey markets such as tablets, smartphones and digital cameras. Despite the maturity of the market BMIbelieves significant opportunities remain in emerging product categories, as well as the result of a highreplacement rate in key categories such as smartphones. However, over the medium term we believequestions still remain about the sustainability of consumption in the absence of strong wage growth and thefact that most sales will be upgrades rather than new consumers.

Headline Expenditure Projections

Computer Hardware Sales: USD195.3bn in 2014 to USD201.3bn in 2015, +3.1% in US dollar terms.Tablet volumes continue to be squeezed by a diminished pool of first-time buyers and lengtheningreplacement cycles, but traditional form factor markets performing far better.

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United States Consumer Electronics Report Q3 2015

BMI Research
July 15, 2015

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