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United States Consumer Electronics Report Q2 2015

80 Pages BMI Research April 15, 2015 SKU: BMI5530597

United States Consumer Electronics Report Q2 2015

BMI View: The US consumer electronics market is a global leader in terms of market size and adoption ofthe latest technology - with high penetration rates in most device categories. High penetration will lead toslower growth in some of the key markets such as tablets, smartphones and digital cameras. Despite thematurity of the market BMI believes significant opportunities remain in emerging product categories, aswell as the result of a high replacement rate in key categories such as smartphones. Growth areas includelarge-size HD and UHD TV sets, smartphones, Microsoft Windows 8 convertibles/hybrids, Ultrabooks andsmart TV sets. Meanwhile, tablet vendors are already reporting a slight slowdown in sales. However, overthe medium term we believe questions still remain about the sustainability of consumption in the absence ofstrong wage growth and the fact that most sales will be upgrades rather than new consumers. Over theforecast period computer sales will remain the key driver to the market's growth.

Headline Expenditure Projections

Computer Hardware Sales: USD195.3bn in 2014 to USD201.3bn in 2015, +3.1% in US dollar terms.

Tablet replacement sales and hybrid notebook sales will be the strongest areas of performance in 2015.

AV Sales: USD54.9bn in 2014 to USD54.8bn in 2015, -0.2% in US dollar terms. The growth of TV andaudio revenues will be offset by the continued contraction of the digital camera market, althoughperformance will be stronger than in 2011-2014.

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United States Consumer Electronics Report Q2 2015

BMI Research
April 15, 2015

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