United Kingdom Telecommunications Report Q4 2014

Business Monitor International
October 22, 2014
134 Pages - SKU: BMI5361594
Countries covered: United Kingdom

United Kingdom Telecommunications Report Q4 2014

BMI View: The UK telecoms market is mature, with a high penetration of all services, and a roll-out of nextgeneration services including fibre and LTE services is in progress. As a result of its maturity the UKmarket has diminished opportunities for subscription growth, and operator strategies reflect this byincreasingly focusing on value generation from subscriptions. In the mobile market this means operatorsare focused on rolling out LTE, with three networks operational from the end of August 2013, as well asVAS such as mobile advertising and payments. Meanwhile, in the fixed broadband sector, operatorscontinue to target the converged services market through the provision of triple- and quad-play packages,with BSkyB the outperformer in this area since 2010, but BT remains the market leader in fixed-line andbroadband services.

Key Data

The mobile market is mature, with limited subscription growth prospects and penetration of 123% atYE13.

Smartphone penetration has continued to rise, with operator data showing it reached around 55% by theend of 2013, creating opportunities for operators to market VAS.



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