United Arab Emirates Consumer Electronics Report Q2 2014

Business Monitor International
April 16, 2014
77 Pages - SKU: BMI5232954
Countries covered: United Arab Emirates

United Arab Emirates Consumer Electronics Report Q2 2014BMI View: We expect the continued influx of visitors into the UAE as tourists and expatriate workers, aswell as positive business sentiments and a private consumption outlook, will sustain demand for consumerelectronics products across the three segments of PCs, AV devices and handsets. Over the next few years,we expect more product innovation, distribution channel expansion and aggressive marketing strategiesfrom local and international vendors as they aim to take advantage of the market's strong growth outlook.

Headline Expenditure Projections

Computer Sales: US$2.2bn in 2013 to US$2.7bn in 2017. Windows 8 tablets and ultrabooks shouldprovide growth, with consumers increasingly interested in services that can be used wirelessly.

AV Sales: US$1.4bn in 2013 to US$1.7bn in 2017. We believe flat-screen TV sets will remain the maingrowth driver.

Handset Sales: US$508mn in 2013 to US$694mn in 2017. Smartphone demand is rising rapidly, and willbe further boosted by the strong take-up of 4G LTE subscriptions.



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