BMI View: Accelerating 4G take up reflects the high spending tech savvy population of Taiwan that makesit one of the most developed markets in the Asia Pacific region. The three leading operators haveannounced rapid take-up of their 4G services, driven by strong competition and high demand. With sixoperators having obtained 4G licences and launching quickly, it is clear that operators have highexpectations of the impact 4G will bring. However, operators face a short-term ARPU squeeze from theregulators, who have imposed compulsory cuts to mobile termination rates and requirements to provide freepeering between 2013 and 2016. Operators will look to mobile payment, mobile commerce and cloudcomputing services as means of further boosting income with services to encourage loyalty over the longterm.
The latest data from mobile operators and the NCC show total subscriptions reached 30.89mn in 2014, upby 6.6% year-on-year (y-o-y). This reflects the slowing subscription growth as the mobile penetrationrate increases.
Although overall subscription growth has slowed, there has been a transformation of the market in recentyears as 3G subscriptions increased rapidly, up to 26.1mn in 2014.
The fixed-line sector falters - the latest data from regulator the NCC indicate that it dropped in 2014 to atotal 11.4mn subscriptions.