South Africa Tourism Report Q4 2014

Business Monitor International
October 29, 2014
65 Pages - SKU: BMI5365614
Countries covered: South Africa

South Africa Tourism Report Q4 2014

Initial indications suggest that 2014 will be another positive year for the tourism industry in South Africa.

With only two months of data (January and February) currently available, we currently see no need tochange our forecast of a 6% rise in South African tourist arrivals over 2014, with a concomitant rise of 6.9%in tourism receipts (in US dollar terms). Indeed, the first two months of the year saw total arrivals growth of8.2%, to 1,781,368. The South African Ministry of Tourism's preferred measure of 'overseas arrivals' -which strip out arrivals from elsewhere in the African continent - reflected growth of 6.4%, to 495,322.

Certainly, the government's commitment to the tourism sector remains assured following the appointment ofDerek Hanekom as Minister of Tourism following the May 2014 elections that were won by PresidentJacob Zuma's African National Congress (ANC) Party. In August 2014, Hanekom announced that thegovernment had set aside ZAR100mn to spend on marketing South Africa to domestic tourists. BMI haslong identified domestic tourism as a key growth area for the wider South African tourism industry, with thegovernment hoping to reach 18mn domestic tourists by 2020. According to the Department of Tourism,domestic tourists contributed some ZAR24.3bn to the economy in 2013, up from ZAR21.8bn in 2012.



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