South Africa Consumer Electronics Report - Q4 2014

Business Monitor International
September 10, 2014
67 Pages - SKU: BMI5325696
Countries covered: South Africa

South Africa Consumer Electronics Report - Q4 2014

BMI View: Samsung's plan to invest in a local production facility underscores South Africa's regional hubstatus. There are strong attractions to establishing a local production facility in South Africa, includinggovernment incentives, domestic and regional market size and external factors such as infrastructure andlabour availability. However, a high level of union activities and a rising labour cost base threatenthe long-term viability and sustainability of a production base in the country.

Headline Expenditure Projections

PC sales: USD3.8bn in 2013 to USD3.3bn in 2014. Forecast in US dollar terms reflects the impact ofcurrency weakness and decline in demand for PCs.

AV sales: USD1.5bn in 2013 to USD1.7bn in 2014. Digital TV sets and set-top boxes expected to drivegrowth in 2014.



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