Serbia Food and Drink Report Q2 2015

BMI Research
April 1, 2015
128 Pages - SKU: BMI5478845
Countries covered: Serbia and Montenegro

Serbia Food and Drink Report Q2 2015

BMI View: A series of planned austerity measures and high unemployment will continue to weigh ondomestic demand in Serbia during 2015. The austerity measures entail reducing the size of the public sector(which accounts for close to one-fifth of the workforce), together with public sector wage and pension cuts,which will severely reduce disposable income and weigh on households' consumption sentiment. Asputtering recovery in the eurozone, and a looming recession in Russia will suppress exports, prompting usto forecast economic contraction for Serbia for 2015 of 0.7%. We are forecasting overall householdconsumption to contract by 1.0% in 2015 and also forecast total food consumption in Serbia to expand byonly a modest 1.1% in local currency terms over the same period.

Headline Industry Data (local currency):

Total food consumption growth year-on-year (y-o-y) in 2015: +1.1%; compound annual growth rate(CAGR) to 2019: +1.9%

Alcoholic drinks sales growth (y-o-y) in 2015: +1.1%; CAGR to 2019: +1.9%

Soft drinks sales growth (y-o-y) in 2015: +1.8%; CAGR to 2019: +8.5%

Total mass grocery sales growth (y-o-y) in 2015: +2.8%; CAGR to 2019: +4.7%



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