Serbia Food and Drink Report Q1 2015

Business Monitor International
December 3, 2014
129 Pages - SKU: BMI5397812
Countries covered: Serbia and Montenegro

Serbia Food and Drink Report Q1 2015

BMI View: A series of planned austerity measures and high unemployment will continue to weigh ondomestic demand in Serbia during 2015. The austerity measures entail reducing the size of the public sector(which accounts for close to one-fifth of the workforce), together with public sector wage and pension cuts,which will severely reduce disposable income and weigh on households' consumption sentiment. We are,therefore, forecasting overall household consumption to contract by 1.0% in 2015 and forecast 2015 totalfood consumption in Serbia to expand by a modest 2.1% in local currency terms.

Headline Industry Data (local currency):

Total food consumption growth year-on-year (y-o-y) in 2014: +1.6%; compound annual growth rate(CAGR) to 2018: +2.3%

Alcoholic drinks sales growth (y-o-y) in 2014: +1.6%; (CAGR) to 2018: +2.4%

Soft drinks sales growth (y-o-y) in 2014: +5.8%; CAGR to 2018: +10.3%

Total mass grocery sales growth (y-o-y) in 2014: +4.3%; CAGR to 2018: +6.3%



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