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Romania Tourism Report Q3 2015

58 Pages BMI Research June 17, 2015 SKU: BMI5590719

BMI View: Romania's tourism sector has vast potential, yet lack of investment and strong competition fromneighbouring countries mean that it remains underdeveloped. While tourist numbers have been growingover recent years - thanks, in part, to greater Economic integration - low standards of tourisminfrastructure, poor quality accommodation and services, insufficient promotion of tourist products, andlow levels of state investment in the sector have constrained its development. As these issues are beingaddressed, we expect to see steady growth in Romania's tourism sector and an increase in the number oftourist arrivals to the country, creating an attractive potential investment environment.

Romania has a harmonious and diverse landscape, which offers significant opportunity to investors in thetourism sector. The country presents visitors with a rich tradition and culture, a wide variety of ski resortsand a picturesque coastline, making it ideal for both summer and winter travel. Low cost labour and cheapreal estate make it a highly profitable market for investors, particularly compared to other saturatedEuropean markets. Yet despite these attributes, weak infrastructure and lack of investment mean thecountry's tourism industry lacks behind its neighbours in terms of visitor numbers. Total arrivals amountedto 8.4mn in 2014, a 4,8% increase from the previous year. Outbound tourist departures were alsoparticularly uncompetitive, amounting to just 5.2mn in the same year. We expect further investment andgreater European integration to boost tourist numbers in the medium term.

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Romania Tourism Report Q3 2015

BMI Research
June 17, 2015

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