Romania Tourism Report Q1 2015

Business Monitor International
December 10, 2014
55 Pages - SKU: BMI5405813
Countries covered: Romania

Romania Tourism Report Q1 2015

BMI View: While Romania boasts a wide array of tourist attractions, its tourism market is underdevelopedand facing significant challenges (such as poor infrastructure and political tensions in neighbouringcountries). In addition, Romania has been overly reliant on attracting visitors of neighbouring countriesand has struggled to attract visitors from more prosperous countries. However, if it can convince countriessuch as Germany and the Netherlands that it can function in the Schengen Area, inbound and outboundtravel are likely to increase substantially.

The mixture of resorts and natural beauty combined with geographic locations and a lower cost of goodsand services means that Romania is an attractive country to visit, particularly for countries with lowerpurchasing power. It is, thus, unsurprising that Romania's main source markets for inbound tourismcomprise nearby European countries, with neighbours Hungary, Moldova and Bulgaria as the top threesource markets. This is set to continue in the near-to-medium term, particularly if the country is deniedaccess to the Schengen Area.



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