Romania Pharmaceuticals and Healthcare Report - Q4 2014

Business Monitor International
September 10, 2014
111 Pages - SKU: BMI5325682
Countries covered: Romania

Romania Pharmaceuticals and Healthcare Report - Q4 2014

BMI View: Sales data have provided support to our earlier view that Romania's pharmaceutical marketrecovery would be consumer-driven. The underlying dynamics have been driven by improvements in theconsumer outlook and the country's macroeconomic prospects, in line with the views of our Country Riskteam. Provided unemployment continues to pare down and economic growth continues, the pharmaceuticalmarket will continue on its current growth trajectory.

Headline Expenditure Projections

Pharmaceuticals: RON13.96bn (USD4.17bn) in 2013 to RON14.65bn (USD4.38bn) in 2014; +5.0% inlocal currency terms and 5.0% in US dollar terms. US dollar forecast revised up from Q314 due to leuappreciation.



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