Poland Information Technology Report Q2 2014

Business Monitor International
April 9, 2014
85 Pages - SKU: BMI5232798
Countries covered: Poland

Poland Information Technology Report Q2 2014

BMI View: The Polish IT market has relatively strong medium-term potential, with household spending ona positive growth trajectory. However, we have maintained our lower short-term growth outlook for the ITsector based on the rapid transition in consumer spending away from notebooks to low-cost tablets, a trendwhich will sustain unit sales but squeeze the total value of sales. Looking further ahead, we expect themarket will see faster growth in from 2014 as the economic environment becomes more supportive. Keygrowth drivers within the IT market will continue to be the distribution of EU funds for ICT and informationsociety-related initiatives, and rising real incomes in the later part of our forecast period which willunderpin consumer and enterprise confidence.

Headline Expenditure Projections

Computer Hardware Sales: PLN12.4bn in 2014 to PLN14.9bn in 2018, compound annual growth rate(CAGR) of 4.3% in local currency terms. Forecast unchanged, with consumer substitution of notebooksfor tablets a squeeze on value growth.



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