Poland Information Technology Report Q1 2015

BMI Research
December 31, 2014
90 Pages - SKU: BMI5432529
Countries covered: Poland

Poland Information Technology Report Q1 2015

BMI View: Poland's IT market has considerable medium term growth potential amid ongoing technologytrends and a solid medium term economic outlook. Household purchasing power is being supported by acombination of low inflation and employment growth, and we expect rising incomes will drive retailhardware spending. Enterprise spending has a stronger outlook over the medium term, in part supported bythe distribution of EU funds for ICT and information society-related initiatives. However, adoption of cloudservices in the enterprise segment will deepen the market and accelerate spending growth. We also point tothe potential for Poland to become a regional cloud services hub if the expected harmonisation of datasecurity and privacy regulations at the European level proceeds.

Headline Expenditure Projections

Computer Hardware Sales: PLN12.4bn in 2015 to PLN14.1bn in 2018, compound annual growth rate(CAGR) of 3.7% in local currency terms. The tablet boom will cool over the medium term after rapiddiffusion of ownership, but the slowdown will in part be compensated for by stronger notebook andhybrid notebook sales.



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