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Peru Consumer Electronics Report Q4 2015

73 Pages BMI Research July 29, 2015 SKU: BMI5647767

Peru Consumer Electronics Report Q4 2015

BMI View: Our bullish medium term outlook for devices spending growth in Peru is derived from theconvergence of regional declines in device prices and our in-house Country Risk team's forecast for broadbased economic growth 2015-2019, which is expected to result in a marked deepening of the market.

However, we caution that risks are largely weighted to the downside, with local currency depreciationagainst the US dollar expected to squeeze demand by eroding Peruvian consumer purchasing power inglobal markets and result in a slight contraction in spending in 2015 by 0.1%. This will be offset over themedium term however, with BMI forecasting consumer electronics sales to grow at a CAGR of 4.2%2015-2019.

Headline Expenditure Projections

Computer Hardware Sales: USD975mn in 2014 to USD913mn in 2015, -6.4% in US dollar terms. NuevoSol depreciation will squeeze sales by raising the price of imported hardware, before a medium term growthtrend derived from rising incomes for Peruvian households.

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Peru Consumer Electronics Report Q4 2015

BMI Research
July 29, 2015

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