Peru Consumer Electronics Report - Q4 2014

Business Monitor International
August 20, 2014
67 Pages - SKU: BMI5315695
Countries covered: Peru

Peru Consumer Electronics Report - Q4 2014

BMI View: Peru's consumer electronics market is expected to expand rapidly as declining device pricesand rising incomes converge. Economic growth is relatively broad-based relative to other regional markets,which yields a positive outlook for demand for devices such as notebooks, tablets, smartphones and flatscreenTVs. BMI forecasts consumer electronics sales to grow by 7.3% in 2014, backed by a rise inconsumer spending and low penetration of devices such as PCs and smartphones. Meanwhile, the launch of4G LTE by Movistar in January 2014 should boost sales of mobile handsets at the higher end of the market.

Headline Expenditure Projections

Computer Hardware Sales: USD860mn in 2013 to USD916mn in 2014, +6.5% in US dollar terms.

Growth potential still exists in both the desktop and notebook markets despite the impact of cannibalisationby tablets, which are expected to continue outperforming.

AV Sales: USD998mn in 2013 to USD1.1bn in 2014, +5.5% in US dollar terms. Flat-screen TV set demandis growing, but declining demand for digital cameras and mp3 players a drag on growth.



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