BMI View: Rising incomes, relatively low penetration rates and declining device prices regionally willcombine to ensure robust medium term growth for Peru's consumer electronics market 2015-2019. Cheapersmartphones and wider availability of wireless data services will also contribute to the strong growth. Oureconomic growth outlook envisages middle-class incomes rising due to Peru's broad based growth incontrast to much of the rest of the region, which yields a positive outlook for demand for notebooks, tabletsand flat-screen TVs. However, we caution that risks are largely weighted to the downside as weaker metalsprices put pressure on the growth outlook. Delays in the switchover from analogue to digital TV might alsohave a negative impact on TV sales. BMI forecasts consumer electronics sales to grow by 2.4% in 2015, toreach a total of USD3.14bn.
Headline Expenditure Projections
Computer Hardware Sales: USD1.0bn in 2014 to USD1.0bnn in 2015, +4.1% in US dollar terms. Lowpenetration means growth potential for both traditional form factors and tablets, although it will be the latterthat outperforms.