Peru Consumer Electronics Report Q1 2015

Business Monitor International
November 12, 2014
67 Pages - SKU: BMI5380263
Countries covered: Peru

Peru Consumer Electronics Report Q1 2015

BMI View: Peru's market for consumer electronics is projected to expand rapidly fuelled by rising incomesand falling prices for devices. This should be helped by the entrance of Entel and Viettel into the mobilemarket, as the increased competition will benefit uptake in mobile handsets and smartphones. Cheapersmartphones and wider availability of 3G will also contribute to the strong growth, as players such asFirefox OS, look to provide lower cost models. Our economic growth outlook sees middle-class incomesrising, which yields a positive outlook for demand for notebooks, tablets and flat-screen TVs. However, wecaution that risks are largely weighted to the downside as weaker metals prices put pressure on the growthoutlook. Delays in the switchover from analogue to digital TV might also have a negative impact on TVsales. BMI forecasts consumer electronics sales to grow by 7.3% in 2014, backed by a rise in consumerspending and low penetration of devices such as PCs and smartphones.

Headline Expenditure Projections

Computer Hardware Sales: USD860mn in 2013 to USD916mn in 2014, +6.5% in US dollar terms.

Growth potential still exists in both the desktop and notebook markets despite the impact of cannibalisationby tablets, which are expected to continue outperforming.



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