Oman Tourism Report Q4 2014

Business Monitor International
October 29, 2014
64 Pages - SKU: BMI5365604
Countries covered: Oman

Oman Tourism Report Q4 2014

The Oman Tourism Report explores the investment potential Oman offers to large tourist industries,particularly global hotel groups, as they seek to maximise the growth opportunities in the local market.

This quarter, BMI has slightly revised up its medium-term forecasts for Omani tourism arrivals, nowtargeting 1.39mn arrivals by end-2018. This reflects our continued confidence in the ability of the sultanateto attract new tourists. At the same time, we have also revised up our forecasts for international tourismrevenues, which we expect to grow by 28.8%, to reach USD2.64bn by end-2018. This will reflect bothhigher visitor numbers entering the country and slightly higher spend per capita.

There are several reasons behind our optimistic stance towards Omani tourism over the medium term. Forone, the government continues to promote tourism as one of the key sectors that will drive its economicdiversification strategy away from a reliance on hydrocarbons. It has also started to take a more active role,managing the development of the industry and attempting to attract foreign investment. The creation ofOmran, a state-run company established by the government in 2005 to develop major projects and manageassets and investment across the sector, was an illustration of the government's assertive approach toboosting investment in tourism.



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