Mexico Retail Report Q2 2015

Business Monitor International
February 11, 2015
62 Pages - SKU: BMI5466956
Countries covered: Mexico

Mexico Retail Report Q2 2015

BMI View: Looking at our forecast period as a whole, total household spending is set to experience asteady growth rate, indicating positive conditions for future foreign investment within the Mexican retailsector between 2015 and 2019. Stronger purchasing power instigated by rising household incomes andrebounding consumer confidence looks to be a key driver of this trend. Moreover, the government's positiveattitude towards free trade will allow for greater expediency of foreign investment.

Concentrating on the more immediate term, total household spending is forecast to rise from USD281bn in2015 to USD301bn in 2016 which will contribute towards the continued development of the Mexican retailsector and provide a fertile environment for investors. Our expectation that household incomes will riseduring our period is a key driver behind our projections for growing household spending as consumers willbe awarded a greater amount of disposable income. Currently, we estimate the number of those earningUSD10,000-plus to make up over 80% of the population and this figure is expected to rise to closer to 90%by the end of our forecast period in 2019. Greater disposable income increases consumer's purchasingpower and, in Mexico, looks to be refocusing consumer demand towards non-essential purchases. This isevident as spending on less-essential sub-sectors such as clothing & footwear, recreation & culture andhotel & restaurants are all expected to increase their share of total household spending over our period. Inanticipation of this, a number of retailers, including H&M, are expanding their portfolios in the country byopening new outlets whilst other retailers such as American Girl and Dunkin' Donuts will be entering asnew players.



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