Kenya Telecommunications Report - Q4 2014

Business Monitor International
September 10, 2014
97 Pages - SKU: BMI5325625
Countries covered: Kenya

Kenya Telecommunications Report - Q4 2014

BMI View: The imminent exit of YU Mobile from Kenya's mobile market will do little to ease the downwardpressure on mobile tariffs and operators' voice revenues considering the expected entry of mobile virtualnetwork operators into the market. As a result, we retain our view of revenue stream diversification as themost sustainable growth strategy for service providers. The Kenyan market is suitable for theimplementation of telecoms crossover services and operators must explore opportunities to monetise thedelivery of these services in the same manner as they have done with mobile financial services.

Key Data

Kenya's mobile market grew by 1.7% quarter-on-quarter (q-o-q) in Q114, compared with a contraction of2.9% q-o-q during the same period in 2013.

Mobile ARPU appreciation continued in 2014, with Safaricom recording a 10% year-on-year (y-o-y)increase in mobile ARPU in the 12 months to March 2014.



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