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Iran Consumer Electronics Report Q2 2015

71 Pages BMI Research April 01, 2015 SKU: BMI5478815

Iran Consumer Electronics Report Q2 2015

BMI View: Home-grown devices have greater potential than international products in Iran, owing tointernational sanctions that prevent many companies from selling products in the country. We believe theoutlook for 2015 will continue to reflect these restrictions although the growing availability of 3G will boostdemand for smartphones. Iran's large population offers considerable growth potential and opportunities forcompanies looking to expand. However, the government's continued interference with internet services andcontent and its attempt to establish a 'national internet' will limit appetite for computers and broadbandservices, although many Iranians may well remain unaware of the differences.

Headline Expenditure Projections

Computer sales: USD5.1bn in 2014 to USD7.1bn by 2019; low PC penetration means significantpotential, but the high cost of devices remains a barrier to rapid growth.

AV and gaming device sales: USD2.4bn in 2014 to USD3.2bn in 2019; digital broadcasting offersopportunities, but demand is likely to be weakest in this segment.

Handset sales: USD2.0bn in 2014 to USD2.7bn in 2019; increased competition in the 3G market withmultiple operators should drive smartphones demand in the country but the low-cost segment is likely tobe the main driver.

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Iran Consumer Electronics Report Q2 2015

BMI Research
April 01, 2015

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