Indonesia Consumer Electronics Report Q3 2014

Business Monitor International
May 21, 2014
70 Pages - SKU: BMI5248323
Countries covered: Indonesia

Indonesia Consumer Electronics Report Q3 2014

BMI View: Indonesia is expected to be a regional outperformer during our forecast period to 2018 due toa combination of positive consumer electronic market fundamentals and a strong economic growth story.

There is downside in 2014 as a result of rupiah depreciation and potential disruption from smartphoneimport taxes, but the medium term outlook remains positive. In addition to solid economic growth,investment in supporting infrastructure, for instance data networks and retail operations, will deepen themarket. Meanwhile, declining device prices in key categories such as tablets and smartphones due tocompetition between local and Chinese vendors in the Android and Windows ecosystems will boostadoption rates. This trend should see rapidly rising penetration in key product categories. Overall marketgrowth will see the market reach USD16.4bn in 2018, equal to a compound annual growth rate of 8.3%.

Headline Expenditure Projections

Computer Hardware Sales: USD44.1bn in 2014 to USD6.5bn in 2018, CAGR of 10.6% 2014-2018.Due to low penetration we expect continued growth in notebook volumes, contrasting with the developedmarket trend. Nonetheless it will be tablets that outperform with unit growth CAGR of 32.9% to reachover 7.8mn units in 2018.



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