Indonesia Consumer Electronics Report Q1 2015

Business Monitor International
November 12, 2014
77 Pages - SKU: BMI5380241
Countries covered: Indonesia

Indonesia Consumer Electronics Report Q1 2015

BMI View: The computer hardware and AV segments contracted in US dollar terms in 2014 as a result ofrupiah depreciation, but the market as a whole continued to grow, driven by the booming smartphonemarket. From 2015 we expect the market to return to broader based growth and we have a bullish outlookfor consumer electronics spending growth in Indonesia over the medium term to 2018. Positive consumerelectronics market fundamentals such as low device penetration and a strong economic growth story,combine to underpin our view that Indonesia will be a medium-term outperformer. There is howeverpotential downside from disruption as a result of mooted smartphone import taxes - but the medium-termoutlook remains positive. Overall market growth will see the market reach USD21bn in 2018, equal to acompound annual growth rate of 6.4% in US dollar terms 2014-2018.

Headline Expenditure Projections

Computer Hardware Sales: USD6.8bn in 2015 to USD9.7bn in 2018, CAGR of 6.4% 2014-2018. Dueto low penetration we expect continued growth in notebook volumes, alongside booming volumes in thetablet market.



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