Hungary Telecommunications Report Q3 2014

Business Monitor International
May 21, 2014
96 Pages - SKU: BMI5248320
Countries covered: Hungary

Hungary Telecommunications Report Q3 2014

BMI View: Due to saturation in the mobile market opportunities for operators are primarily inencouraging subscribers to upgrade their handsets or move to higher capacity data services to generateadditional revenues. There is additional pressure on traditional service revenues as smartphone userssubstitute voice and messaging usage to IP alternatives. Meanwhile, there is a significant opportunity forwireline service providers in migrating subscriptions to higher speed services such as cable overDOCSIS3.0 and FTTx, thereby raising ARPU. The medium term outlook is therefore mixed, with operatorsthat position their product to capture growth from customers upgrading services likely to outperform.

Key Data

After net subscription losses in 2011 and 2012 the mobile market returned to growth in 2013 with totalsubscriptions up 0.6% to 10.755mn in Q413.

Meanwhile the mobile internet market is booming. NMHH reported a total of 3.095mn active mobileinternet subscriptions at the end of 2013, up 29%, making it the outperforming growth segment ofHungary's telecoms market.

Converged service provision acted as a buffer against fixed-to-mobile substitution in 2013, with fixedlinesubscriptions up 2.6% to 3.039mn in Q413.



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